ETPB intensifies tourism promotion activities in 2022

The Ministry of Tourism and Antiquities and the Egyptian Tourism Promotion Council (ETPB) have intensified their tourism promotion activities during 2022. 

According to the harvest report, the ETPB has contracted in August the American company McCann, one of the largest specialized international advertising agencies, to undertake an international promotion campaign. 

Egypt launched a number of campaigns on social media and purchased advertising space for marketing the Egyptian tourist destinations in foreign markets, including the “Follow the Sun” campaign launched in March in the UK, Germany, Italy, France, and the USA. The same campaign was re-launched in October in France, Italy, the UK, and the USA.

A campaign to promote the Egyptian tourist destinations in the English Premier League was launched in October-November. Another campaign was conducted on social media on the occasion of the 200th anniversary of the birth of Egyptology in September.