valU deploys Infobip’s solutions to provide customer support over WhatsApp

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform has announced the deployment of their WhatsApp Business Platform to elevate the customer experience, through a collaboration with Infobip, a full-stack global cloud communications platform. Infobip helps brands add real-time communications and digital interaction features to their applications.

Valuing the time and needs of their customers, valU aims to simplify the customer journey by providing seamless access to all information they might need. Customers can now get an immediate response to a variety of FAQs through valU’s various touchpoints. On top of that, clients of valU can now enjoy being promptly notified of any special deals, important reminders, and notifications over WhatsApp.

Commenting on the deal, Bassel El Tokhy, Group Chief Operating Officer of valU, said, “We are constantly striving to go a step further in recognizing and addressing our customers’ needs, and partnering with Infobip to enable our customers’ communication over WhatsApp helps us achieve our goal of getting closer to them.”