PepsiCo Egypt celebrates third potato harvest season in Beni Suef

As part of “She Feeds the World” program, PepsiCo Egypt and CARE International in Egypt celebrated the third potato harvest season in Beni Suef Governorate. In fact, this praiseworthy program was launched by the company in cooperation with the Ministry of Social Solidarity, along with CARE International in Egypt, in hopes of empowering women in rural areas, integrating them into the agricultural value chain, improving their living conditions, and achieving self-sufficiency in light of PepsiCo's PEP+ strategy.

The celebration took place in Beni Suef, and was attended by Dr. Mohamed Hany Ghoneim, Governor of Beni Suef, Mr. Mohamed Shelbaya, CEO of PepsiCo North Africa, Mr. Eugene Willemsen, CEO of PepsiCo in Africa, Middle East and South Asia, and Dr. Hazem Fahmy, CARE Egypt Executive Director, with the participation of actress Arwa Gouda, media representatives and program beneficiaries.

The event encompassed the on-ground monitoring and following up on the results of the program to ensure the extension of its impact on the lives of rural women and their families. During the event, an inspiring discussion was held with the female farmers to listen to their experiences and influential success stories, in addition to discussing the development that touched them at both practical and personal level. Accordingly, they were honored during the ceremony and handed certificates of appreciation in recognition of their efforts.