Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Strategic partnership between Pickalbatros hotel group, Booking.com

E-reservations have become imperative for tourism in Hurghada, Sharm El-Sheikh, Marsa Alam and all of Egypt in general.
08.02.23 | Source: Daily News Egypt

Businessman Kamel Abou Ali, Chairperson of Pickalbatros Group of Hotels, held a meeting with the leaders of the senior management of the global reservation site Booking.com to consolidate the strategic partnership at the beginning of the new year. 


He stated that e-reservations have become imperative for tourism in Hurghada, Sharm El-Sheikh, Marsa Alam and all of Egypt in general as technology has become an integral part of everyone’s life. 


He pointed out that electronic hotel reservations have witnessed great growth over the past years, especially among young people who are more familiar with modern technology.


It is worth noting that the Pickalbatros Group has won certificates of appreciation from the global reservations website, Booking.com, getting the so-called “full score” of “23 certificates for 23 resorts” at the level of major tourist destinations Hurghada, Sharm El Sheikh and Marsa Alam.


 It has also obtained the highest ratings in family resorts such as Albatros Aqua Park Resort in Sharm and Hurghada and the highest ratings in resorts for adults only, such as the Albatros Blue Spa Resort in Hurghada, Albatros Royal Grand Resort in Sharm El-Sheikh, and honeymoon vacation resorts such as the Albatros Palace Resort Sharm El-Sheikh and Albatros Citadel Resort Sahl Hasheesh, as well as in the exclusive resort for sports in Egypt and North Africa, Albatros Aqua Vista Resort in Hurghada.

FREE NEWSLETTER