PaySky, Dahab Masr team up to offer gold investment through online app

The new service allows users to purchase and invest in gold, in amounts starting from 0.25 grams, by providing digital payment solutions.

The app is offered through PaySky’s service Yalla Super App.

The service comes as part of Yalla Super App's expansion strategy in the local market to provide a wide range of financial and non-financial services to financial institutions, merchants, companies and individuals.

Walid Sadik, founder and CEO of PaySky and Yalla Super App, said this partnership aims at improving and expanding the scope of financial services for customers beyond traditional solutions to provide financial services and alleviate the pressure on savings in the face of inflation.

He added that it also will help provide high-value solutions that work to elevate the financial technology ecosystem and enhance financial inclusion to meet customers' needs.

On his side, CEO of Dahab Masr Fadi Kamel, said they aim through this partnership to stimulate investment in gold throughout Egypt and the Middle East by making digital financial transactions easily accessible.