Bloom Consulting: Egypt is 5th most attractive African country for trade

Morocco is the fourth most attractive African country and 50th worldwide for trade, according to a ranking published by Spanish consulting firm Bloom Consulting.

The Spanish consulting firm, specializing in Nation Branding, has published its report “Country Brand Ranking Trade – Edition 2022-2023”. In this ranking, the kingdom is in fourth place in Africa, behind Nigeria, South Africa and Ghana.

The study combines economic performance, nation branding strategy, and online presence of countries on trade-related topics to gauge their attractiveness in the field. Morocco, in this world ranking of the most attractive countries for trade, is overtaken on the continent by Nigeria (1st in Africa and 36th in the world), South Africa (39th in the world) and Ghana (48th in the world). Morocco stands before Egypt both continentally and globally.

Ethiopia (58th worldwide), Kenya (71st), Tanzania (76th), Uganda (80th), and Tunisia (86th) are in the African top ten.
In North Africa, Libya occupies the last place as 34th in Africa and 146th globally. Algeria continues to fall in rankings both globally and continentally, ranking 17th in Africa and 109th in the world. Algeria lost 7 spots compared to the previous ranking.