Novartis Egypt unveils "Art of Vision" campaign

Novartis Pharma S.A.E. (Novartis Egypt) has kicked off a pioneering campaign, “Art of Vision”, which focuses on increasing awareness of retinal diseases. This initiative seeks to help catch these illnesses before vision loss occurs - particularly amongst the elderly population. The launch event was held during the annual Egyptian Vitreoretinal Society (EGVRS) conference and featured some of Egypt's most distinguished Ophthalmology Healthcare Professionals and Specialists.

The press conference was held by Novartis Egypt in the attendance of Dr. Mahmoud Soliman, Professor of Ophthalmology at Cairo University and President  of the Egyptian Vitreoretinal Society , Dr. Hani Hamza, Professor of Ophthalmology at Cairo  University and Vice  President of the Egyptian Vitreoretinal Society, Dr. Mohamed Moghazy Mahgoub, Professor of Ophthalmology at Ain Shams University and Board member in the Egyptian Vitreoretinal Society in addition to Novartis representatives.

"Novartis mission is “Reimagining medicine to improve and extend people’s lives” through providing innovative medicines and advances in science," said Dr. Mohamed Abdelmotagaly, InMArket Brands & Business Innovation (IBBI) Head at Novartis Egypt.