Radisson continues expansion in Africa after last year’s success

After establishing a strong presence in Africa in the past two years, Radisson Hotel Group has announced plans to further strengthen its footprint in the market this year. The group already has eight new openings confirmed to date.

The Minnetonka, Minn.-based hotel group plans to achieve 150 hotels in five years in the continent, establishing Africa as a key growth market.

The company has 100 hotels totaling 16,000 rooms currently in operation and under development in the continent. Radisson has opened 14 hotels and signed more than 25 new hotels, adding over 4,800 more rooms to its portfolio over the past two years. This constitutes 90% of its pipeline in the region, indicating a 15% growth in its African operating portfolio YOY.

“Over the last two years, we have accelerated our growth timeline locally and reached new record milestones across Africa, thanks to our balanced development strategy, our tailored approach, and our swift response to changing market conditions. As a group, we have prioritized consolidating our market share in key focus markets and expanding our presence in new territories to cement our leading position as the most geographically diverse hotel company across Africa,” said Ramsay Rankoussi, vice president, Development, Africa & Turkey, Radisson Hotel Group.