B.TECH’s tech care to boost retail sector’s after-sales services in Egypt

B.TECH, Egypt's leading integrated omnichannel retailer and consumer finance platform, has officially unleashed TECH CARE, a groundbreaking after-sales set of services that cover a wide number of electronic devices and home appliances. This new move comes to lay down a new benchmark for competitive customer experience in the industry, across all its branches in major governorates.

B-TECH’s TECH CARE introduces a novel, personalized, all-encompassing suite of after-sales services that include maintenance, installation, protection, repair, and replacement for a wide range of electronic devices and home appliances. From mobile devices, laptops, and air conditioners to TV screens, TECH CARE’s team of experts is spread across all points and trained to provide the highest levels of service.

“Against the current backdrop of the retail sector's booming consumer market, due to the rising population of 20–39 years old youth, B.TECH aims to set a new standard in the market to enhance customer experience’s after-sales quality, which is one of the most important factors to our continued success,” commented Dr Mahmoud Khattab, CEO and Chairman of B.TECH on the launch of the new brand.