Danone Egypt partners with Shagarha Initiative to plant fruit trees in public areas and roadsides

Danone Egypt announces its new collaboration with Shagarha initiative for sustainable development, coinciding with the celebration of World Environment Day on 5 June each year. This partnership reflects the company's commitment to spreading environmental awareness and contributing to the deepening culture of environmental concern and pollution reduction.

The collaboration further strengthens Danone Egypt's positive role in raising environmental awareness, which was initially initiated during the COP27 activities held in Sharm El-Sheikh last year. In alignment with addressing critical issues such as air quality, global warming, poverty, and hunger, Danone Egypt employees joined forces with Shagarha initiative to successfully plant 100 diverse fruit trees within the Egyco residences located in the third settlement of New Cairo. This impactful initiative has been officially registered on the World Environment Day website under the title "Trees and Plastic."

Danone Egypt, in partnership with Shagarha initiative, aims to plant fruit trees in public spaces and streets where tree coverage is inadequate. The primary objective of this initiative is to enhance the environment and air quality. Trees serve as the lungs of the earth, absorbing carbon dioxide and releasing oxygen through the process of photosynthesis. This initiative holds immense significance, as a single tree is estimated to absorb between 10-20 kg of carbon annually, thereby contributing to carbon reduction and promoting environmental sustainability.