Discover Better Cotton and Cotton Egypt Association's new partnership
Better Cotton, a worldwide large cotton sustainability initiative, and Cotton Egypt Association (CEA), the organisation responsible for promoting and protecting Egyptian cotton worldwide, have announced a new strategic partnership to expand the Better Cotton program in Egypt.
The program was first launched in 2020 by the Egyptian Cotton Project, implemented by the United Nations Industrial Development Organization (UNIDO) and funded by the Italian Agency for Development Cooperation and International Islamic Trade Finance Corporation (ITFC). This collaboration aims to further enhance the sustainability and quality of Egyptian cotton production while ensuring fair working conditions for farmers.
Egyptian cotton is renowned globally for its exceptional quality, softness, and durability. With a rich history dating back to the 19th century, it has become a symbol of luxury and excellence in the textile industry. However, in recent years, challenges such as climate change, water scarcity, and fluctuating market demands have posed significant threats to the sustainability of Egyptian cotton farming.
Recognising the need for proactive measures to safeguard the future of Egyptian cotton, CEA has joined forces with Better Cotton in Egypt. Through this renewed strategic partnership, both parties will work together to expand the implementation of sustainable farming techniques, provide further training and support to farmers, and ensure compliance with rigorous environmental and social standards.
By adopting these practices, Egyptian cotton farmers will be supported in reducing water consumption, decreasing chemical pesticide usage, and improving soil health, ultimately leading to more sustainable and resilient cotton production.