Egypt a rising star in green tourism, says Bain & Company

The tourism industry in Egypt has several routes towards increased sustainability, with some initiatives already under way. However, more still needs to be done to fully leverage these assets.

With the clear waters of the Red Sea, the world famous pyramids, and countless other sites of natural and historical significance, Egypt has long been a prime tourism destination for international visitors and has loads to offer.

Now, much like other parts of the MENA region, Egypt is beginning to break into sustainable tourism with a number of novel initiatives. That is according to a report from global strategy consulting firm Bain & Company, which found that Egypt’s sustainability performance ranks as above average.