INTERVIEW: ‘Egypt's strategic location and population makes it a key market for us – Chairman, Fine Hygienic Holding

Fine Hygienic Holding (FHH), founded in 1958 as a hygienic paper manufacturer, has since grown into a global player in the wellness industry.

FHH is part the Jordan-headquartered Nuqul Group, which comprises over 30 companies operating in diverse industries ranging from FMCG to automotive to building materials.

The Group's journey over the past 70 years is a source of pride for its Chairman Ghassan Nuqul.

"Our ability to persevere, forecast the future, seize opportunities, and transform challenges into achievements are all noteworthy accomplishments," he said in an interview with Zawya Projects.

He credited the Group's successes over the past even decades to its more than 500-strong talented workforce spread across the region.

"The milestones achieved over the past seven decades would not have been possible without their tremendous efforts, passion, and dedication," he said.

Nuqul, also the chairman of FHH, said Egypt's strategic location and population makes the Arab country a key market for the wellness company.