Mastercard and Ingiz team to launch digital payments app in Egypt

Mastercard has announced a strategic partnership with Ingiz, a family financial management start-up in Egypt, to launch a digital payments application.

The digital payments application has been designed to drive financial literacy and inclusion among Egypt’s youth. Ingiz provides prepaid cards for parents and their children, allowing them to manage their finances effortlessly.

The company encourages young users to earn, save and spend money with gamified in-app features while offering parents non-invasive monitoring tools for oversight.

“Adoption of a greater range of digital payment methods is rising in Egypt, and we are committed to developing new technology and providing innovative solutions that will enhance the payment experience. Our partnership with Ingiz will deliver a robust and intuitive family financial management app that unlocks access to secure and innovative payment options for future generations,” said Inji Borai, Country Manager, Egypt, and North Africa, Mastercard.