Egypt, Ghana, Kenya, South Africa love Pizza Hut, but Nigerians prefer Domino's
The survey by Sagaci Research revealed that in Ghana, a whopping 81 per cent of respondents and 76 per cent in Egypt preferred Pizza Hut.
In contrast, Domino's Pizza garnered significant popularity in Nigeria, with a preference rate of 74 per cent.
The survey also shed light on the overall preference for Pizza Hut, with 66 per cent of respondents favouring this company, while 44 per cent leaned towards Domino's.
Some intriguing patterns emerged when considering demographic factors.
Notably, men exhibited a stronger inclination toward Domino's (37%) compared to women (31%).
Additionally, younger consumers seemed more drawn to Domino's, while Pizza Hut performed better with women and older age groups.
Across the board, Pizza Hut held the lead in five out of the six countries where both brands were active, namely Egypt, Ghana, Kenya, Morocco, and South Africa.