CX leader SYKES continues operation in Egypt as Foundever with growth plans & appointment of new country leader

One of the largest global providers of customer experience (CX) products and solutions - previously known as SYKES in Egypt has announced its official transition to Foundever™ earlier this year. The new rebrand reflects the company’s commitment to innovation, dynamism and best-in-class CX delivery. The global firm continues its growth plan under this new brand name in Egypt, and with the appointment of a new country leader – Mina Wahba.

FoundeverTM appointed Mina Wahba as the new Country Leader of the company in Egypt, reporting to the Multilingual Region general manager, Benedita Miranda. Mina Wahba is an experienced business leader who joined FoundeverTM with a remarkable track record of success in the BPO outsourcing/offshoring industry. Prior to joining the company Wahba, held key leadership positions, namely as Vice President of Global Operations at Teleperformance. His extensive knowledge and understanding of the Egyptian market, combined with his strategic vision, make him the right leader to guide growth and expansion of Foundever in Egypt. He holds a degree in Business Administration, Marketing and International Business from The German University in Cairo and a Business Process Outsource diploma. Further, he has continued to enhance his skills through several professional development courses and certifications.