Egyptian fintech startup Yalla to expand into Saudi Arabia

Leveraging its remarkable achievements in Egypt, Yalla, an Egyptian fintech startup, has entered into strategic partnerships with prominent financial organizations as it makes its way towards an expansion of its services into the Kingdom of Saudi Arabia.

Yalla aims to introduce its Super App, along with its "Yalla Card" solution providing daily financial and non-financial needs to users in Saudi Arabia.

The platform will offer a suite of electronic payment solutions in Saudi Arabia, including financial services, bill payments, and online shopping. Additionally, Yalla will provide "Yalla Business" solutions tailored for enterprises and merchants, enabling them to collect payments, conduct online sales, and offer electronic salary payment options using Yalla Cards.