Better Cotton And Cotton Egypt Association Inaugurate Renewed Strategic Partnership At Multistakeholder Event In Cairo

Better Cotton, the world’s largest cotton sustainability initiative, and Cotton Egypt Association (CEA), the organisation responsible for promoting and protecting Egyptian cotton worldwide, inaugurated the launch of their renewed strategic partnership at a multi-stakeholder event in Cairo on Wednesday, October 4, 2023.

Uniting key stakeholders from across the cotton sector in Egypt and beyond, the event brought together representatives from Better Cotton, CEA, Better Cotton’s Programme Partners in Egypt (Alkan, Modern Nile and El Ekhlas), and a number of leading Better Cotton Retailer and Brand Members, as well as these members’ suppliers.

Through a renewed strategic partnership, Better Cotton and CEA aim to further enhance the yields and sustainability credentials of Egyptian cotton while ensuring fair working conditions for farmers and workers.

At the event, participants discussed opportunities to collaborate and what is required to increase the uptake of more sustainable Egyptian cotton.