Egyptian Textile Brand Naseej Fabrics Unveils Keffiyeh-Inspired Cushions in Solidarity with Gaza

These distinctive cushions are also available at the Zamalek-based fabrics house, Design Emporium, which is actively supporting Naseej Fabrics' charitable initiative.

For many non-Palestinian Arabs, the Keffiyeh holds significant cultural value as an early symbol of Palestinian identity. Crafted in various textures, including velvet, matte, and shiny materials, these cushions serve as a meaningful way to preserve the memory of the lost in your homes.

The prominent fishnet pattern on the cushions represents the connection between the Palestinian fisherman and the sea, symbolizing abundance and grace. To many, the sea also carries the profound meaning of freedom.

NASEEJ's founders, Mohamed and Rana, hail from a lineage of skilled weavers, tracing their heritage to their great grandfather, Saeed Mardini. Fleeing his hometown during World War I, Saeed established a textile mill in Cairo in the 1940s with his sons, later expanding to prestigious showrooms in the city. The family's reputation for premium textiles flourished over the years. Assaad, Saeed's son, pioneered a mill in the 1980s, exporting to Italy, Lebanon, and the Gulf.