BerryWorld has big plans for Egyptian blueberries

Egypt has the potential to become a major supplier of blueberries to countries in Europe, the Middle East and Asia.

That’s according to leading berry marketer BerryWorld, which has spent more than a decade developing its procurement activity in the northeast African country.

“We see Egypt as a potential supplier to Europe and to the fast-growing Middle and Far East markets, due to its strategic geopolitical position and international logistics,” says Adrian Olins, BerryWorld’s divisional CEO.

With its local partner Agriventure, the group has spent the past 11 years developing blueberry production in the country.

Next year, it expects to sell “significant commercial volumes” of Egyptian-grown fruit, as it looks to supply premium varieties to retail markets all year round.

The varieties involved are grown under licence from Australian breeding programme Mountain Blue. With the same fruit available out of southern Africa and the Iberian peninsula, this helps BerryWorld to market consistent, 12-month supply.