UAE-Based Mobility Platform Hala Expands Into Egypt

Hala, a UAE-based e-hailing taxi platform, has announced its expansion into the Egyptian market through a strategic partnership with Egyptian company MwaslaTech. The collaboration aims to introduce Hala's innovative mobility solutions to Egyptian commuters and explore opportunities in the country's growing transportation sector.

Founded in 2019 as a joint venture between Careem and the Roads and Transport Authority (RTA) in Dubai, Hala has reported a 20% increase in new users in the first quarter of 2024 compared to the previous year. It has also trained over 2,577 drivers since January 2024 and introduced in-car digital screens to enhance the passenger experience.

“This is a proud moment for all of us at Hala as we pursue new and exciting opportunities beyond the UAE for the first time, and commence our ambitious expansion into the MENAT region,” Khaled Nuseibeh, Chief Executive Officer at Hala, tells StartupScene. “We are pleased to partner with a trusted industry leader, MwaslaTech, for this pivotal next step in our growth journey. Our experience and reputation for reliability in the UAE, will enable us to deliver first-rate transportation solutions in Egypt. We are dedicated to delivering the same high standard of service excellence and innovation into this new market.”

The partnership with MwaslaTech will focus on exploring opportunities in Egypt's New Administrative Capital and other key cities by leveraging MwaslaTech's local expertise.