Egypt summer sale season kicks off in August

According to the decree, shops that want to participate in the sale should obtain prior approval from the internal supply directorate under which their business falls.

Participating entities should also announce the price of the products offered for sale along with a statement with the actual prices at which they were sold a month before the sale, it added.

Farouk said the goal of this sale is to stimulate the internal trade movement and to let citizens benefit from different discount percentages.

He also directed the officials to ease the procedures for shop owners participating in the sale, emphasizing the necessity of monitoring the offered goods in terms of quality and abiding by the declared prices and discount percentages.

The summer sale will be one month with each shop taking up two weeks with discounts reaching up to 70 percent, Secretary of the Ready-Made Garments sector at the Cairo Chamber of Commerce Samah Heikal stated.

Heikal also noted that shops should put signs on their storefronts to announce their participation in the sale.

In addition, she highlighted the necessity of abiding by the rules and general standards of participating in the sale by putting up prices before and after discounts and sticking to the 14-day refund or exchange policy as per law.

She also affirmed the importance of issuing an electronic receipt to guarantee the consumer's rights to exchange or be refunded in case of a problem.

Egypt’s inflation reached 33.1 percent in March. Then, it slightly decreased to 32.8 percent in April according to the Central Agency for Public Mobilization and Statistics (CAPMAS), with the prices of ready-made clothes rising by 4.4 percent and causing a decline in Egypt's purchasing power.

This became especially evident after the devaluation of the Egyptian pound in March, as $1 now equals EGP 48.38.