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AllSaints opens first African store in Egypt

AllSaints has opened a standalone store at Cairo’s Mall of Arabia in Egypt, which marks its first physical location in Africa as the brand expands.
29.09.24 | Source: drapers online

The 2,368 sq ft store opened on 2 September at Gate 15 of the Mall of Arabia shopping complex in Cairo. It stocks a broad range of AllSaints clothing, footwear and accessories across both women’s and men’s ranges.


The site has been fitted out with AllSaints’ new store concept, which was first launched in Los Angeles last year, and features a lighter overall design while retaining the brand’s industrial DNA.


Its products have been available through Egypt’s premium department stores Dstore and Ofive since March 2024.


The Egypt store is the latest in a flurry of the brand's international store openings, including Shanghai, the brand's first in mainland China, Taiwan, South Korea, Los Angeles' Beverly Drive, New York's Meatpacking District, Mexico and Spain since last year.


Recent UK store openings include London Bridge, Trafford Centre in Manchester and two stores in Glasgow, taking AllSaints’ total number of directly operated stores to 300 globally.

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