Grand Egyptian Museum Signs MoU to Empower Egyptian Artisans

During the opening of the Turathna Exhibition 2024, a Memorandum of Understanding (MoU) was signed between the Micro, Small, and Medium Enterprises Development Agency (MSMEDA), Legacy Development and Management (Legacy), a subsidiary of Hassan Allam Holding and operator of the Grand Egyptian Museum (GEM), and MUSEEUM Business Consulting Company, operator of the Official Grand Egyptian Museum Shop. The agreement aims to empower Egyptian artisans by providing them with the resources, expertise, and a platform at the GEM’s official gift shop, to showcase, promote, and sustain their crafts.