Consumer Protection Agency unveils “Regulated E-Commerce” initiative

Ibrahim El-Segini, Chairman of the Consumer Protection Agency, today announced the launch of the “Regulated E-Commerce” initiative, designed to address increasing concerns over unregulated practices in Egypt's e-commerce industry.

El-Segini emphasized the significance of this initiative in addressing ongoing issues impacting consumer rights, particularly in the aftermath of the recent Black Friday shopping season.

The five-day initiative, held at the agency’s headquarters in the Smart Village, will bring together key stakeholders, including e-commerce platforms, shipping companies, and social media influencers.

The agency observed certain unregulated practices by some companies in the e-commerce sector, which have significantly impacted consumers’ rights, said El-Segini.

He emphasized that the initiative's goal is to resolve all complaints before the beginning of 2025.

The initiative is also designed to encourage e-commerce platforms to adhere to the legal framework provided by the Consumer Protection Law, ensuring a balanced relationship between consumers and merchants.

As part of the campaign, the agency aims to resolve ongoing consumer complaints related to e-commerce.

According to the Chairman, the agency received over 31,600 complaints about e-commerce practices in 2024, and successfully resolved about 95% of these. The agency’s objective during this initiative is to address all outstanding complaints, particularly those involving e-commerce transactions, El-Segini noted.

El-Segini pointed out that e-commerce in Egypt has witnessed significant growth in recent years.