Egypt’s Qara targets Saudi Arabia following $2.6m funding round

Egypt-based supply chain technology company Qara is preparing to expand into Saudi Arabia, leveraging a $2.6 million funding round to support its entry into the Kingdom.

The investment will be used to build a local team, implement its technology solutions, and address key challenges in supply chain traceability and product authentication for businesses in the Saudi market.

“With this investment, we can scale our operations quickly, set up our local team, and implement our technology solutions. It enables us to deploy our platform, which focuses on supply chain traceability and product authentication, to businesses in Saudi Arabia, helping them address key challenges related to counterfeiting, transparency, and customer loyalty,” Abouzeed added.

Qara’s decision to expand into Saudi Arabia has been significantly supported by the Kingdom’s National Technology Development Program’s Relocate Initiative.

It offers critical incentives, such as financial support, access to local partners, and assistance in navigating regulations, Abouzeed explained.

“The NTDP’s Relocate Initiative has been instrumental in facilitating our smooth entry into Saudi Arabia. The ease of setting up operations and receiving guidance on navigating local regulations was a huge advantage for us,” he said.

“Moreover, Saudi Arabia’s emphasis on becoming a regional tech hub made it an ideal destination for Qara’s next phase of growth. The incentives from the Relocate Initiative, combined with the country’s strategic alignment with Vision 2030, provided a perfect ecosystem for us to expand and bring our solutions to the market,” he added.

Saudi Arabia’s broader emphasis on digital transformation and its Vision 2030 strategy also played a central role in Qara’s plans.

Abouzeed said: “The Kingdom is open to new innovations, and businesses are increasingly adopting digital solutions to improve efficiency, transparency, and security — areas where Qara’s platform can make a big impact.”

The company’s platform provides tools to combat counterfeiting and enhance visibility.

“Our platform is a comprehensive digital ecosystem that allows producers to authenticate and trace their products throughout the supply chain down to the end consumer,” said Abouzeed.

He noted that the platform has been particularly effective in the Middle East and Africa, where fragmented supply chains often face challenges related to counterfeiting and lack of visibility.

“With Qara, businesses can secure their products with unique digital identities, monitor their distribution in real-time, and foster deeper relationships with customers and distribution parties, ensuring brand integrity and driving growth,” he claimed.

“What truly differentiates us is our ability to not only authenticate and trace products but also establish a direct connection between producers and consumers. As Saudi Arabia’s logistics sector grows, Qara’s solutions will play a critical role in supporting this transformation,” he added.

With the funding secured, the company’s immediate priorities include building a local team and establishing partnerships in Saudi Arabia.