Voice search optimization is on the rise

Voice search and voice commerce are two of the biggest growth areas in digital marketing, reports Vikas Nowal in a guest post on YourStory. Voice search has seen a huge upswing, especially in countries like India, where mobile usage and linguistic diversity play a key role. The growth of these technologies is driven by the increasing prevalence of voice assistants and their deeper integration into consumers' everyday lives. This development presents new challenges for marketers, who must adapt their strategies to benefit from the increasing importance of voice-controlled search and voice commerce.