Marketing News
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Top influencer marketing trends for 2024 in Egypt
The latest report from Influencer Marketing Hub offers valuable insights into the evolving landscape of influencer marketing in 2024.
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Egyptian gov't revises Egypt-EU Investment Conference preparations
The Egyptian government revised on Monday the latest preparations for the Egypt-EU Investment Conference set to be held on Saturday 29 June in Cairo.
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Sisi, von der Leyen to open Egypt-EU Investment Conference in Cairo
The conference will take place at Al Manara International Conference Center in Cairo on June 29-30.
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Will AI take over our jobs?
As AI technologies rapidly evolve, the world of work is transforming. It's crucial for us to redefine our jobs to adapt to this new reality.
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How the Middle East Became the Latest ‘Gold Rush’ in Marketing
The Middle East is set to be the fastest-growing marketing region in the world, driven by momentum in countries such as Saudi Arabia.
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What do consumers expect from AI?
Here we tackle AI recommendations desired by consumers, based on insights from Adobe Digital Trends report to help Egyptian marketers stay ahead.
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The Potcast Productions closes pre-seed round
IMP, the media powerhouse behind hit show Shark Tank Egypt, bring not only financial support but also invaluable industry expertise and strategy.
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The psychology of colors in logo design
How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
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Egypt opens up its 91st annual Flower Exhibition, the Arab world’s oldest
Over the past 91 years, the annual Spring Flower Exhibition has maintained its strength in displaying plants drawing in flower lovers.
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Why is it getting harder for advertisers to get customers' attention?
Three studies show how dramatically the advertising market is changing. The battle for attention is becoming increasingly expensive.
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Unlocking the power of cross-channel marketing in Egypt: maximizing reach and customer loyalty
It’s crucial to deliver consistent messages across different platforms, this is the essence of cross-channel marketing, vital for businesses in Egypt.
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Egypt’s Leading RiseUp Summit is Back Under the Theme “Powering Through”
RiseUp, the renowned summit for entrepreneurs and innovators, returns for its 11th edition at the prestigious Grand Egyptian Museum 16-18 May.
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Egypt to host Arab financial entities’ annual meetings in New Administrative Capital
Egypt is set to host the joint annual meetings of Arab financial authorities, meant to step up collaboration between Arab countries.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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Email marketing automation – a guide
A guide for you to help you master email marketing automation so you can save time and increase your sales.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Top 10 market research companies in Egypt
As one of the largest economies in the Middle East and North Africa (MENA) region, Egypt presents a diverse and evolving market landscape.
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5 things you need to know about the upcoming Egypt-EU investment conference
Mark your calendars! Egypt is gearing up to host a pivotal joint investment conference with the European Union (EU) on the 29th and 30th of June.
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Egypt gears up for investment conference with EU
The conference, scheduled for June 29, 2024, underscores the Egyptian government’s commitment to attracting foreign and local investment.