Is creativity the solution for the Egyptian economy?
We are living in the age of creativity.
Daniel Pink in his book, A Whole New Mind (2005) defines Economic Development as:
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)
Pink argues that left-brain linear, analytical computer-like thinking is being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!
The Creativity Gap
A 2012 Adobe study on creativity shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.
Can creativity be learned?
A study by George Land reveals that we are naturally creative and as we grow up we learn to be uncreative. Creativity is a skill that can be developed and a process that can be managed.
Tony Buzan - the Inventor of Mind Map, Ramon Vullings - the Author of Creativity Today, and Cyriel Kortleven - one of the leading creativity speakers in Europe, will talk about "Winning Through Creativity and Innovation" in their April seminar in Egypt. You will learn how to:
- develop your own creative potential
- tab into your creative potential and sail through the untapped sea of yet-to-be consumers.
- improve your creative problem solving skills and artistic spirit
- get practical tools to apply it in your organization and daily life
Daniel Pink in his book, A Whole New Mind (2005) defines Economic Development as:
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)
Pink argues that left-brain linear, analytical computer-like thinking is being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!
The Creativity Gap
A 2012 Adobe study on creativity shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.
Can creativity be learned?
A study by George Land reveals that we are naturally creative and as we grow up we learn to be uncreative. Creativity is a skill that can be developed and a process that can be managed.
Tony Buzan - the Inventor of Mind Map, Ramon Vullings - the Author of Creativity Today, and Cyriel Kortleven - one of the leading creativity speakers in Europe, will talk about "Winning Through Creativity and Innovation" in their April seminar in Egypt. You will learn how to:
- develop your own creative potential
- tab into your creative potential and sail through the untapped sea of yet-to-be consumers.
- improve your creative problem solving skills and artistic spirit
- get practical tools to apply it in your organization and daily life