The future of brand loyalty in Egypt in 2025

As Egypt navigates economic shifts, Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally. According to Forrester, global price sensitivity will drive a 25% decline in brand loyalty by 2025 . For Egyptian brands, this is significant as consumers may shift focus to value-driven options amid rising living costs.

However, loyalty programs are expected to grow in popularity, providing brands with a tool to engage consumers seeking more than just competitive pricing. These programs can serve as a defense against the increasing trend of price-shopping and declining brand commitment, offering rewards and added value that encourage long-term consumer relationships.

Egyptian businesses must also take note of the prediction that investment in unified marketing and loyalty technology will triple by 2025. Forrester notes that 78% of B2C marketing leaders in the U.S. struggle with siloed technologies, a challenge that will also affect local businesses if not addressed . By integrating customer experience and marketing systems, Egyptian firms can ensure seamless, personalized interactions that enhance customer retention even as price pressures mount.

Furthermore, the rise of generative AI presents both opportunities and risks. With Forrester projecting that generative AI will replace 100,000 customer service agents globally by 2025, Egyptian businesses relying heavily on outsourced customer service will need to rethink their strategies . Leveraging AI to handle simple tasks can reduce costs, but maintaining human agents for complex issues will remain crucial to ensuring a positive customer experience.

Lastly, Forrester predicts that despite regulatory challenges, platforms like TikTok will remain influential marketing tools globally in 2025. For Egyptian businesses, this signals the need to continue investing in dynamic digital channels, particularly as younger, tech-savvy consumers in Egypt increasingly look for authentic, engaging content.

Forrester’s predictions highlight key global shifts that Egyptian businesses should anticipate. From the potential decline in brand loyalty due to price sensitivity to the need for advanced technological integration and a balanced approach to AI, the landscape is changing. Brands that adapt by investing in loyalty programs, data integration, and innovative marketing strategies will be better positioned to thrive in Egypt’s evolving market.