Marketing News
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Social media trends in Egypt in 2025
The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead.
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Cairo Food Week returns for 3rd edition this september
“Our objective is to be able to place our Egyptian food and our Egyptian chefs on the global gastronomy map.”
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What’s driving unsubscribes? Key insights for Egyptian marketers
The research highlights two major reasons why consumers opt out of marketing messages.
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5 secrets of a successful newsletter for Egyptian marketers
A well-structured newsletter can drive brand loyalty, boost conversions, and establish you as an authority in your niche.
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Customers value brands in social media
Social media offers brands opportunities for visibility and authenticity. TikTok achieves the best brand perception through influencer collaborations.
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Marketing teams want more training
Despite the growing influence of MOps, commitment is declining, while a lack of training is slowing down the development of teams.
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Does Valentine's Day need a rebranding?
Experts discuss whether Valentine's Day needs a modern rebrand to stay relevant in today's evolving consumer culture and marketing landscape.
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Attract influencers and good content
Explore how influencers and quality content are reshaping the digital marketing landscape and driving success in the online business world.
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What matters in content marketing
Trends come and go, but a clear strategy remains the basis for sustainable success in content marketing.
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Instagram and TikTok ahead of Google among GenZ
Gen Z uses Instagram & TikTok more often than Google to search for products – a new study shows how the search behavior of young consumers is changing
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How to search on ChatGPT
ChatGPT drives more traffic to technical and academic websites and changes the way users search and consume content.
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Egyptian marketers, you need to be using WhatsApp newsletters
WhatsApp has evolved from a personal messaging app into a vital tool for businesses worldwide, including Egypt.
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Instagram trends 2025 – what you need to know
Instagram will continue to be an integral part of social media marketing in 2025 - but the entire social media cosmos could soon change.
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Samsung is the most popular brand globally
Samsung leads the global brand rankings for 2025. PayPal dominates in Germany. Vodafone is one of the strongest climbers of the year.
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DeepSeek: A game changer for Egyptian digital marketers
With its affordability and efficiency, Deepseek presents an opportunity for marketers to optimize their campaigns, and generate content faster.
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Top 5 B2B marketing strategies for Egyptian marketers in 2025
Drawing insights from global trends and industry expertise, here are the top five recommendations tailored for Egyptian marketers.
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Omnichannel marketing: a game-changer for Egyptian tourism
Understanding and implementing omnichannel marketing can be the key to driving customer loyalty and long-term success in the travel sector.
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How to adapt your website for AI-driven search?
As an Egyptian marketer, it’s essential to ensure your website is tailored to meet these new demands. Here’s how to make your content AI-friendly.
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Here are 6 marketing trends for 2025
From the rise of artificial intelligence to the increasing importance of data privacy, global shifts in marketing strategies resonate in Egypt.
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How to use AI to monitor competitors' email marketing?
Analyzing competitors’ email strategies provides valuable insights and helps fine-tune your approach to stand out.