Social media trends in Egypt in 2025

Social media is evolving at an unprecedented pace, creating new opportunities and challenges for marketers in Egypt. With over 5 billion users worldwide and nine new users joining every second, digital marketing strategies need to keep up with emerging trends and shifting user behaviors. The latest Social Media Report 2025 highlights key statistics, platform growth, and actionable insights for marketers looking to stay ahead in a competitive landscape.

 

The social media landscape in numbers

• 5.24 billion users globally, that’s 64% of the world’s population actively using social media.

 

• New users are growing fast, with 8.9 new sign-ups per second.

 

• Daily usage time: Users spend an average of 2 hours and 20 minutes per day on social media.

 

• Multi-platform presence: The average user maintains eight different social media accounts.

For Egyptian marketers, this underscores the massive reach of social media and the need to be active across multiple platforms to engage diverse audiences.

 

Top social media platforms in 2025

 

1. Facebook: Still a dominant force

 

Despite new competitors, Facebook remains the largest social media platform worldwide, with 3.15 billion monthly active users. It continues to be a key channel for Egyptian brands, especially for community engagement, lead generation, and paid advertising.

 

2. YouTube: The king of video content

 

With 2.7 billion users, YouTube remains the go-to platform for long-form content. For Egyptian marketers, YouTube is an essential tool for branding, educational content, influencer collaborations, and monetization opportunities.

 

3. Instagram: A visual powerhouse

 

Instagram has 2 billion users worldwide and remains one of the most influential platforms for younger demographics. With its focus on stories, reels, and interactive content, Egyptian businesses should leverage visual storytelling, influencer partnerships, and shopping features.

 

4. TikTok: Rapid growth and high engagement

 

With 1.58 billion users, TikTok’s short-form video content is dominating engagement trends. Egyptian marketers should prioritize bite-sized, entertaining, and viral content to maximize reach.

 

5. LinkedIn: A goldmine for B2B marketing

 

As the largest professional network, LinkedIn boasts 1.2 billion members. It is particularly valuable for B2B marketers in Egypt looking to generate leads, establish thought leadership, and engage with decision-makers.

 

Emerging platforms on the rise

 

Social media users are increasingly looking for more personalized and controlled online experiences. New platforms are gaining traction, including:

• Bluesky & Mastodon – Decentralized social networks gaining attention.

 

• Threads – Instagram’s text-based alternative to Twitter.

 

• Discord – A powerful platform for niche communities and interactive engagement.

Egyptian marketers should keep an eye on these emerging platforms and experiment with early adoption strategies where relevant.

 

Social media trends Egyptian marketers must leverage in 2025

 

1. Video-first content dominates

 

Short-form videos (15 seconds to 3 minutes) are now the most engaging format across TikTok, Instagram Reels, and YouTube Shorts. Egyptian brands should invest in high-quality, fast-paced, and mobile-optimized videos to capture attention.

 

2. Niche communities are gaining power

 

Users are moving away from generic social feeds toward interest-based, niche communities. Brands should identify their target audience’s preferred spaces—whether it’s a private Facebook group, a Discord channel, or a micro-influencer’s network.

 

3. AI-generated content is changing the game

 

Artificial intelligence (AI) is reshaping social media marketing by enabling automated content creation, personalized interactions, and predictive analytics. Egyptian businesses should experiment with AI-driven copywriting, chatbot customer service, and smart ad targeting.

 

How Egyptian marketers can stay ahead

 

1. Master video marketing

 

Short-form videos are non-negotiable. Brands should create engaging, quick-hitting content tailored for TikTok, Instagram Reels, and YouTube Shorts.

 

2. Know your audience’s preferred platforms

 

Not every platform is right for every brand. Marketers should analyze where their audience spends time and focus their efforts on the most relevant channels.

 

3. Leverage AI for efficiency

 

AI tools can help automate content creation, optimize ad campaigns, and enhance customer engagement. Smart marketers will integrate AI to increase efficiency and personalization.

 

4. Build interactive communities

 

Social media isn’t just about broadcasting content—it’s about building relationships. Marketers should focus on engagement, encourage discussions, and foster brand loyalty through community-driven content.

 

5. Develop cross-platform strategies

 

Each platform has its own algorithms, trends, and audience behavior. Instead of repurposing the same content across all channels, Egyptian marketers should customize content strategies for each platform while maintaining a consistent brand voice.

 

6. Don’t overlook LinkedIn for B2B marketing

 

For B2B brands, LinkedIn remains a key platform for lead generation, networking, and establishing authority. A well-crafted LinkedIn strategy can drive high-value business connections and partnerships.

 

Conclusion: Adapting to a fast-changing digital landscape

 

Social media remains the backbone of digital marketing, and Egyptian businesses must stay agile, adapt to trends, and experiment with new strategies. Video content, AI-driven marketing, and community engagement will define success in 2025.

 

By embracing emerging trends, focusing on audience behavior, and optimizing cross-platform strategies, Egyptian marketers can stay ahead of the curve and achieve sustained growth in an increasingly competitive digital world.

A version of this article was published in Marketing Boerse.