Social Media Messaging Worldwide Market Shares, Trend, Growth, Size, Strategy and Forecasts Research Report 2016 to 2022
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.
Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.
Tencent Holdings Ltd provides Internet value-added services, mobile services, online advertising, and e-Commerce transactions services to users in the People's Republic of China. WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.
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Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything. Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.
KakaoTalk was the number one social media messaging app when measuring the number of sessions. Sessions refers to usage, opening and engaging with the app. Topping the list with 55 sessions, the KakaoTalk app was shown to be used 1.5~7 times more than the other five messaging apps on the top 10 list. These results are significant. Message platforms are the most used apps globally. KakaoTalk is the most frequently visited and heavily replied on app per user, proving its potential to be one of the most influential services among its users.
KakaoTalk has already transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
Facebook Messenger implements texting via the smartphone data plan. It bypasses the need to pay for each text. Users do not have to pay for every message. Facebook Messenger works with the data plan. Messenger works after the users sign in to Facebook.
Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.
According to Susan Eustis, lead author of the study, “Users of social media messaging platforms are delighted with the effectiveness of texting. It works in real time, but without the interruptions created by a voice call. Building more functionality on the messaging platform will achieve key milestone in telecommunications. The platforms are evolving an e-commerce component.
As the e-commerce platforms evolve, the SOA once and only once delivery messaging will become a key aspect of the messaging platforms, providing an opportunity to transform the communications industry by adding a retail component. Social networks provide an intuitive base for communications, people generally want to talk to people they know and to buy things recommended by people they know.
New platform components and new designs are bringing that transformation forward. By furthering the growth of innovation message text users can get better connections to their friends and colleagues. By enhancing the platform and the user experience customer bases are going over one billion, creating the prospect that the entire market will grow rapidly.”
The worldwide market for social media messaging platforms is $8.6 billion anticipated to reach $27.2 billon by 2022. The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment analysis looks at texting, games, video, and e-commerce revenue, providing users, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success, challenges, and strategies in each segment and sub-segment. The reports cover markets for social media texting platform specialties and sub-specialties.
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WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, and Thompson Financial. WinterGreen Research is positioned to help customers facing challenges that define the modern enterprises.
The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise. Customers trust wintergreen research to work alongside them to ensure the success of the participation in a particular market segment.
WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments. It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally. These are all vital market research support solutions requiring trust and integrity.
Companies Profiled
Market Leaders
Baidu
Tencent Wechat
Facebook Whatsapp
Daum Kakao
IBM
Market Participants
Apple
Baidu
Blackberry
Daum Kakao
Facebook
Fiorano
Five
Fujitsu
Google
Hike
International Business Machines (IBM)
Kik
Naver / Line
Microsoft
NetDirect
Newcall / Nimbuzz
Owler
Rakuten
Snapchat
Software AG
Tango
Tawkers
Tencent
Tencent WeChat
Tibco
Tumblr
Twitter
Yahoo
Yik Yak
Yolodata
Weather Messaging
Key Topics
Texting
Text Smart Phone
Social Media Messaging
Premier Mobile Lifestyle Platforms
Social messaging software
Social messaging platforms
lifestyle support platform
Texting software
Video texting
Mobile Is Key Driver of Social Messaging
Mobile-Feed Based Environment Information
Messaging With Mission Critical Systems
Message Trends
Messaging E-Commerce Communication
SOA Governance Lifecycle
SOA
Services Oriented Architecture
Systems Integration
Communication Platform
Game texting
Video Platform
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Table of Contents
Social Messaging Executive Summary 23
Social Messaging Market Forces 23
Social Media Messaging Market Driving Forces 27
Social Media Messaging Vendor E-Commerce Development 33
Social Message Features 35
Social Messaging Market Shares 36
Social Messaging Market Forecasts 38
1. Social Messaging Description and Market Dynamics 39
1.1 Addition of Text Messaging To The Social Media Platform 39
1.1.1 Mobile Is Key Driver of Social Messaging 391.
1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them 40
1.1.3 Facebook Battery Drain 40
1.2 Mobile-Feed Based Environment Information Absorption 41
1.2.1 People Watch And Absorb Information Differently In A Mobile Environment 42
1.2.2 Fast Content Retention 42
1.3 Social Network Texting On Mobile Phones 43
1.3.1 Studies Supporting Ubiquity of Messaging 43
1.4 Social Messaging Sales and Operations 44
1.4.1 Social Messaging Marketing 44
1.5 Cloud Computing Model 44
1.5.1 Open Systems 46
1.5.2 SOA Foundation 47
1.6 Digital Messaging E-commerce Products 48
1.7 Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems 49
1.7.1 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 49
1.7.2 Messaging E-Commerce Communication 52
1.8 Message Trends 53
1.9 Mission Critical Messaging Market Dynamics 55
1.10 SOA Governance Lifecycle 57
2. Social Messaging Market Shares and Forecasts 61
2.1 Social Messaging Market Forces 61
2.1.1 Social Media Messaging Market Driving Forces 65
2.1.2 Social Media Messaging Vendor E-Commerce Development 71
2.1.3 Social Message Features 73
2.2 Social Messaging Market Shares 74
2.2.1 Facebook Whatsapp 80
2.2.2 Facebook: WhatsApp 83
2.2.3 Tencent Holdings / WeChat 85
2.2.4 Twitter 85
2.2.5 Alphabet’s (GOOGL) Google 86
2.2.6 Google 86
2.2.7 Baidu Inc ADR 86
2.2.8 Rakuten 87
2.2.9 Rakuten / Viper 87
2.2.10 Twitter Seen Trying Social Commerce 87
2.2.11 Tango 88
2.2.12 Line 88
2.2.13 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 89
2.2.14 Tawkers 90
2.2.15 KakaoTalk 90
2.2.16 IBM Social Messaging 90
2.2.17 Amazon Messaging 91
2.2.18 Chinese Social Messaging 92
2.3 Social Messaging Market Forecasts 92
2.3.1 Social Media Messaging Text Forecasts 97
2.3.2 Social Media Messaging Video Forecasts 101
2.3.3 Social Media Messaging Game Forecasts 104
2.3.4 Social Platform Games Using Virtual Reality 108
2.3.5 Social Media Messaging E-Commerce Forecasts 109
2.3.6 Assistive Collaboration And Productivity Messaging E-Commerce Tools 111
2.3.7 Communication Tools Morph Into E-Commerce Platforms 113
2.3.8 Twitter Seen Trying Social Media Platform e-Commerce 113
2.4 Mission Critical Decoupled Messaging is the Base for E-Commerce 114
2.5 Mission Critical Messaging Market Shares 118
2.5.1 IBM WebSphere MQ 120
2.5.2 Tibco Transport Layer 122
2.5.3 .NET MSMQ from Microsoft 123
2.6 Mission Critical Messaging Market Forecasts 124
2.7 Social Messaging Revenue and Valuation per User 125
2.8 Social Messaging Regional Analysis 126
2.8.1 United States 130
2.8.2 Europe 130
2.8.3 China 130
2.8.4 Japan 131
2.8.5 Korea 131
2.8.6 India 132
2.8.7 Tailand 132
2.8.8 LINE Monthly Active User (MAU) Market Share (Japan, Taiwan,Thailand and Indonesia 133
2.8.9 Facebook Regional Positioning 133
2.8.10 Facebook WhatsApp Regional Issues 133
2.8.11 Facebook Geographical Information 134
3. Social Messaging Product Description 135
3.1 Facebook Messaging 135
3.1.1 Facebook Messenger 136
3.1.2 Video Calling in Facebook Messenger 138
3.1.3 Facebook Whatsapp 140
3.1.4 Facebook Core App WhatsApp 141
3.1.5 Facebook WhatsApp Target Markets 142
3.1.6 Facebook WhatsApp Advertising Positioning 143
3.1.7 WhatsApp View of Advertising 144
3.1.8 WhatsApp User Base for Android 145
3.1.9 WhatsApp User Base for iPhone 145
3.1.10 Facebook Oculus Virtual Reality Technology 146
3.1.11 Oculus Rift Experience of Immersion 146
3.1.12 Facebook Instagram 147
3.1.13 Facebook Instagram Boomerang 149
3.1.14 Post to Facebook and Windows Live 153
3.2 Tencent / WeChat 154
3.2.1 Tencent WeChat Translation 158
3.2.2 Tencent Free Messaging & Calling App 158
3.2.3 Tencent / WeChat 159
3.3 Twitter Chat 160
3.3.1 Twitter Eliminates 140-Character Message Limit 160
3.3.2 Twitter / Vine 161
3.4 Viper 161
3.5 Google 163
3.5.1 Google Building A New Mobile Messaging App 165
3.5.2 Google Hangouts Mobile 165
3.5.3 Google Hangouts Gmail 166
3.4.4 Google Virtual Reality 167
3.6 Microsoft Skype 167
3.6.1 Skype Translator 168
3.6.2 Skype for Business 169
3.6.3 Skype Messaging App GroupMe 170
3.7 Baidu 170
3.8 Rakuten / Viper 171
3.9 Yahoo / Tumblr 171
3.9.1 Yahoo / Tumblr / Mobile / Integrated Instant Messaging 172
3.9.2 Yahoo Messenger 173
3.10 Kik 173
3.10.1 Kik Offers Teenagers, and Predators, Anonymity 174
3.10.2 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 175
3.11 Line 180
3.11.1 LINE real-time voice and video calls 181
3.11.2 Line Out 183
3.11.3 Line Pay 183
3.12 KakaoTalk 184
3.12.1 KakaoTalk Messaging App K-Minute 185
3.12.2 KakaoTalk Promotion 187
3.12.3 KakaoTalk TV 188
3.13 Nimbuzz 188
3.14 Tawkers 189
3.14.1 Tawkers Share Text Messaging on iPhone 189
3.15 NetDirect App 191
3.16 Slack 191
3.16.1 Slack and Hipchat 193
3.17 Kore 193
3.18 Yik Yak 194
3.19 Snapchat 195
3.20 iMessage 196
3.21 Confide 197
3.21.1 Confide Transport Layer Security 197
3.21.2 Confide Ephemeral and Encrypted 198
3.22 Wickr 198
3.23 Tango 207
3.23.1 Tango Teams with Wal-Mart, Alibaba for M-Commerce 209
3.24 Blackberry Messanger 211
3.25 IBM Social Messaging 211
3.25.1 IBM offers SOA Platform Messaging Technology 212
3.25.2 IBM Messaging Foundation For SOA Connectivity 213
3.25.3 IBM WebSphere Open Systems Foundation for Cloud Computing 214
3.25.4 IBM SOA As Mechanism For Defining Business Services 215
3.26 Tibco Middleware Messaging 216
3.26.1 Tibco Messaging 217
3.26.2 Tibco Mission Critical Messaging Solutions 217
3.26.3 Tibco Messaging Backbone 218
3.27 FioranoMQ 222
3.27.1 Fiorano SOA Platform 224
3.27.2 Fiorano Enterprise Services Bus (Fiorano ESB™) 225
3.27.3 Fiorano Pre-Built Services 226
3.28 Software AG webMethods Broker 226
4. Social Media Messaging Technology and Research 227
4.1 Facebook Messaging Technology 227
4.1.1 Facebook Android Integration 228
4.2 Gmail Best All-Round Email Product 229
4.3 Microsoft Office: Workhorse of the Software 229
4.4 Television: Dethroned 229
4.5 Mission Critical Messaging Communication Protocols 230
4.6 Mission Critical Messaging Middleware Transport Layer 230
4.6.1 IBM WebSphere MQ Read Ahead On Client Connections 233
4.7 Mission Critical Messaging As A Base For Services Oriented Architecture(SOA) 234
4.8 Streams For Messaging and Data Access 236
4.9 Message Queuing 238
4.9.1 Database Message Queuing 238
4.9.2 Data and Message Transformation 239
4.10 Componentization 240
4.11 Speed, Flexibility, and Scalability 241
4.12 Mission Critical Message Throughput 242
4.12.1 Message Persistence 244
4.12.2 Message Size 244
4.12.3 Data Format 244
4.12.4 Message Flow Complexity 245
4.13 Message Input To Output Ratio 246
4.14 Required Message Rate 246
4.15 Parallel Message Processing 247
4.15.1 Serial Message Processing 247
4.15.2 Recovery Requirements 248
4.16 Typical Message Patterns 248
4.17 Processors Manage Specified Message Flows 251
4.18 Messaging Technology Issues 252
4.18.1 Report Messages Functions 254
4.18.2 Real-Time Technology Issues 255
4.18.3 MCA Exit Chaining 256
4.18.4 Remove Channel Process Definition 256
4.18.5 Improved Stop Channel Command 256
4.18.6 AMI Objects From LDAP 257
4.19 Secure Sockets Layer (SSL) 257
4.20 Dynamic Systems 258
4.21 Robust, Enterprise-quality Fault Tolerance 258
4.21.1 Cache / Queue 261
4.22 Multicast 262
4.23 Performance Optimization 263
4.23.1 Fault Tolerance 265
4.23.2 Gateways 266
4.23.3 Cloud Model For Consuming And Delivering Business And IT Services 267
4.23.4 Microsoft Cloud Business Model: Private Cloud – Unlimited Virtualization Rights 267
4.24 PRC Government Regulates The Internet Industry 270
4.25 Web Search Technology 270
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