Global Marketing Resource Management (MRM) Market 2015-2019
About MRM
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organizations capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
MRM creates and develops all marketing programs and content, including production management
MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
MRM fulfils and helps in distributing assets and in content and knowledge management
MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics
Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.
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Covered in this Report
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
Marketing reporting and analytics
Project management software
Financial management software
Capacity management software
Others (Brand and production management software)
Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.
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01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Description
06.1 MRM Evolution
06.2 Five Competency Areas of MRM
06.3 MRM Framework
07. Market Landscape
07.1 Market Overview
07.2 Global MRM Market
07.3 Five Forces Analysis
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