China On-trade Soft Drinks Industry Key Trends, Size, Growth, Shares And Forecast Research Report 2016

Beverages usually are not the centre of a meal, but pairing the beverages with food can effectively increase consumers’ likeliness of ordering a drink. Aside from herbal tea brands which have successfully paired themselves with hot pot cuisine, there is still great potential for other non-alcoholic drinks to pair with the vast choice of Chinese local cuisines

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Table of Content

Overview

What you need to know
Covered in this Report
Excluded

Executive Summary

The market
Growth rate has slowed since 2014 and may remain stable
Figure 1: Volume sales forecast of on-trade soft drinks in China, 2010-20
RTD tea and bottled water are the dominant categories
Figure 2: Segment share of on-trade soft drinks in China, by volume, 2010-20
Companies and brands
Premium bottled water bubbles up in high-end restaurants
Use slogans and limited festive edition to increase brand awareness
Customise my drink – Coca-Cola Freestyle
Figure 3: Coke Freestyle, USA 2016
The consumer
Milk is rarely consumed but sees opportunities
Fast food restaurants enjoy the highest soft-drink consumption
Figure 4: Usage frequency in different on-trade channels, January 2016
Hot pot restaurants the channel to watch
Figure 5: Order frequency of different soft drinks in hot pot and fast food restaurants, January 2016
Light and thirst-quenching drinks are more ideal
Figure 6: Purpose of ordering soft drinks in on-trade channels, January 2016
Rely on brand
Figure 7: Purchase factor of on-trade soft drinks, January 2016
Summer is the peak season
Figure 8: General attitudes towards on-trade soft drinks, January 2016
Figure 9: General attitudes towards on-trade soft drinks, January 2016
Consumers in the north drink more than those in the south
Figure 10: Percentage of consumers who always order soft drinks in the on-trade channels, by channel and region, January 2016
Mintropolitans are sophisticated in food pairing and nutrient balancing
Figure 11: Highlighted purpose of ordering on-trade soft drinks, by consumer classification, January 2016
What we think

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Issues and Insights

Educate consumers on the concept of food pairing
The facts
The implications
Link with emotions
The facts
The implications
Tapping into flavoured water and fermented drinks
The facts
The implications
Figure 12: Percentage of flavoured water among total new-launched bottled water products in China, by year, 2012-15
Figure 13: Product example of flavoured water targeting female consumers, Japan and France 2014-15
Figure 14: Product example of fermented soft drinks. China, New Zealand, and Italy 2014-16

The Market – What You Need to Know

Growth rate slowed down since 2014 and may remain stable
Packaged products losing out to freshly-made drinks
RTD tea and bottled water are the dominant categories

Market Size and Forecast

Growth rate slowed down since 2014…
Figure 15: volume sale and annual growth rate of on-trade soft drinks in China, 2010-20
…and may remain stable in the next 3-5 years
Figure 16: Volume sale forecast of on-trade soft drinks in China, 2010-20

Market Drivers

Consumers’ frequent restaurant visiting and soft drink consumption
Consumers are spending less on alcoholic drinks
Figure 17: Chinese consumers’ changes in the amount spent in alcoholic and non-alcoholic drinks, Jan 2016

Market Barriers

Packaged losing out to freshly made
Lack of breakthrough innovation after herbal tea

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