Wealth in Turkey: Sizing the Market Opportunity; Sizing the wealth market in Turkey and its growth potential
While growth in Turkey’s economy has slowed thanks to a number of economic and geopolitical challenges, the country’s small affluent population will continue to increase at a healthy rate. The retail savings and investments market is dominated by deposits, though stronger growth is predicted for the smaller asset classes such as equities and mutual funds. The offshore market remains important, accounting for around 25% of HNW portfolios, with tax efficiency and client anonymity the primary drivers for holding assets overseas.
Scope
In 2015, 2.3% of Turkey’s population was affluent, with the number of affluent individuals forecast to increase by 11% a year between 2015 and 2019.
The mass affluent currently hold the bulk of the country’s wealth (61.3% of liquid assets). Total affluent assets are expected to continue to grow in line with the number of affluent individuals over the next five years, rising by 10% a year to reach $435bn by 2019.
Strong growth will continue in the country’s relatively undeveloped savings and investments market. Deposits still dominate (88.2% of assets in 2015) due to structural factors, the taxation regime, and consumer preferences.
Relatively strong growth is predicted for smaller asset classes (7% a year for equities and 8% a year for mutual funds to 2019) as Turkey’s capital markets begin to mature, but these classes will remain only a small proportion of the overall portfolio.
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Property remains a vital component of wealth portfolios. Turkish HNW individuals hold 17% of their investible assets outside traditional investments, with just under half of these assets held in direct property investments. Turkey has the highest share of alternative investments allocated to direct property among the countries included in Verdict Financial’s Global Wealth Managers Survey.
Offshore investments account for around 25% of HNW portfolios, with assets mainly in the US and Germany.
Reasons to Buy
Benchmark your share of the Turkish wealth market against the current market size
Forecast your future growth prospects using our projections for the market to 2019
Identify your most promising client segment by analyzing the penetration of affluent individuals in Turkey– both at country and regional level
Evaluate your HNW proposition by understanding how the Turkish tax systems will impact HNW clients
Review your offshore strategy by uncovering the HNW motivations for offshore investments and their preferred booking centers.
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Table of Contents
Executive Summary
Key findings
Critical success factors
Sizing and Forecasting the Wealth Market in Turkey
Strong growth is forecast for Turkey’s concentrated wealth market
The number of affluent individuals will grow by 11% a year between 2015 and 2019
Turkish affluent individuals held $294bn in liquid assets in 2015, around 97% of the total
Drivers of Growth in the Turkish Wealth Market
Strong growth will continue in the relatively undeveloped savings and investments market
Growth will slow after 2015 but will remain strong
The Turkish market is overwhelmingly focused on deposits
Deposits will continue to drive growth but relatively strong increases in equities and mutual funds are expected
Deposit growth is expected to remain strong, driven by GDP
Retail bond growth has been poor in recent years
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