Worldwide Social Media Messaging Market anticipated to reach $27.2 billon by 2016 to 2022 : Shares, Strategy, Forecasts
The 2016 study has 380 pages, 121 tables and figures. Worldwide Social Media Messaging markets are poised to revolutionize communications by evolving a lifestyle support platform that has broad capabilities to connect people.
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.
Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
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Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.
Tencent Holdings Ltd provides Internet value-added services, mobile services, online advertising, and e-Commerce transactions services to users in the People's Republic of China. WeChat is used by 500,000 people to connect. WeChat is available for iOS and Android. It supports a group chat conversation. Twitter WeChat broadcast messages mimics a basic function of digital messaging, allowing broadcast of a single message to a group capability.
Facebook as a social media platform has benefitted from embracing the mobile revolution in user adoption. The smart phone can do everything. Tablets and cell phones have replaced PCs. Messaging is the preferred medium of the smart phone.
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Table of Contents
Social Messaging Executive Summary 23
Social Messaging Market Forces 23
Social Media Messaging Market Driving Forces 27
Social Media Messaging Vendor E-Commerce Development 33
Social Message Features 35
Social Messaging Market Shares 36
Social Messaging Market Forecasts 38
1. Social Messaging Description and Market Dynamics 39
1.1 Addition of Text Messaging To The Social Media Platform 39
1.1.1 Mobile Is Key Driver of Social Messaging 391.
1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them 40
1.1.3 Facebook Battery Drain 40
1.2 Mobile-Feed Based Environment Information Absorption 41
1.2.1 People Watch And Absorb Information Differently In A Mobile Environment 42
1.2.2 Fast Content Retention 42
1.3 Social Network Texting On Mobile Phones 43
1.3.1 Studies Supporting Ubiquity of Messaging 43
1.4 Social Messaging Sales and Operations 44
1.4.1 Social Messaging Marketing 44
1.5 Cloud Computing Model 44
1.5.1 Open Systems 46
1.5.2 SOA Foundation 47
1.6 Digital Messaging E-commerce Products 48
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