Probiotics and Prebiotics Market
Global Probiotics and Prebiotics Market :Probiotics are live micro-organisms, which are administered in adequate amounts, confer a health benefits on host. They positively alter the body’s bacterial composition to encourage overall wellness. Some strains provide such specific benefits as improved intestinal function and increased immune response. Prebiotics are food for probiotics and selectively fermented by the beneficial bacteria. When the two are found together, they work in synergy, with the process described.
Inclination of consumers towards digestive health and growing efficiency of bacteria are expected to drive probiotics and prebiotics market globally. Growing awareness regarding the health benefits of probiotics and prebiotics is creating demand for prebiotics and probiotics market. Diversified uses of probiotics and prebiotics such as used in treating diseases which are related to vagina, skin, urinary tract, diarrhoea, irritable bowel syndrome and inflammatory bowel disease is boosting the market growth of probiotics and prebiotics. Furthermore, Increasing incidence and prevalence of obesity and hypertension which further leads to diabetes are few factors that are fuelling the growth of probiotics and prebiotics market. However, lack of standardization in global probiotic market, high costs associated with the R&D of ingredients, stringent regulatory frame work are expected to hamper the growth of probiotics and prebiotics market.
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The probiotics and prebiotics market is classified on the basis of drug class, infection type distribution channel, and geography.
Based on application, the probiotics and prebiotics market is segmented into the following
• Food and Beverages
o Fermented Meat Product
o Baked Food
o Dairy
o Cereals
o Dry Food
o Others
• Dietary Supplements
o Food Supplement
o Specialty Nutrients
o Nutritional Supplement
o Infant Formula
Based on distribution channel, the probiotics and prebiotics market is segmented into the following
• Retail Pharmacies
• Online Pharmacies
• Super markets
• Hypermarkets
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Interminable efforts are being made by the key players and healthcare organizations in order to enhance the consumer base of the probiotics and prebiotics globally. Product launches are the key strategy adopted by the market players to enhance the growth along with acquisitions, mergers, collaborations etc. Obesity is increasing in humans owing to the high sugar levels, calories and fat intake which may leads to the increase in risk of hypertension and diabetes. Consumption of prebiotics enables probiotics growth which helps human body to fight against the chronic diseases. For instance, Beneo-Orafti SA involved in production & also sales of oligofructose and inulin food ingredients which are derived from the chicory and company offers food ingredients, dietary supplements, functional foods and confectionery for food and beverage industries. Beneo-Orafti SA will operate as subsidiary for RaffinerieTirlemontoise SA and has sales network in North America, Europe, Asia Pacific and Latin America.
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On the basis of geographical regions, Probiotics and Prebiotics Market is classified as into five key regions as Europe, Asia- Pacific, North America, Middle East & Africa and Latin America. Europe and North America are anticipated to show significant growth rate owing to increase in consumer awareness, growing concern about digestive health, increasing in usage of prebiotics and probiotics in functional foods & dietary supplements, launch of innovative products. Asia Pacific is expected as fastest growing region in prebiotics and probiotics market due to high demand for probiotics and prebiotics in emerging economies like India, Japan and China, due to growing awareness about the health benefits of probiotics and prebiotics, changes in the life style.
Some of the players in Probiotics and Prebiotics Market are Friesland Campina (Netherlands), Cargill (U.S), Abbott Laboratories (U.S), Chr. Hansen (Denmark), Yakult Honsha (Japan), Danone (France), DuPont (U.S), Nestlé (Switzerland), Morinaga (Japan), Nebraska Cultures(U.S), BioGaia (Sweden), and Probiotics International (U.K)
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