Global kefir market was valued at US$ XX Mn in 2017 and expected to grow at 6.0% Compound Annual Growth Rate (CAGR) over
Global Kefir Market: By Type (Organic Kefir, Low Fat Kefir, Greek Style Kefir, Frozen Kefir, and Others), By Composition (Coconut Kefir, Milk Kefir, and Water Kefir), By Distribution Channel (Hypermarkets/Supermarkets, Grocery Stores, Convenience Stores, and Others), and Geography - Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2013-2017 and Forecast 2018-2024
Global kefir market was valued at US$ XX Mn in 2017 and expected to grow at 6.0% Compound Annual Growth Rate (CAGR) over 2018 to 2024
Market Outline: Kefir Market
Kefir is a rich source of probiotic food which is uniquely cultured. It has a huge range of functional benefits which helps in various applications such as curing leaky gut. It is usually prepared from fermented milk and tastes buttermilk. Kefir is infused with rich amount of biotin, magnesium, vitamin B12, folate, enzymes and probiotics.
Market Dynamics: Kefir Market
Soaring health consciousness among the people and growing awareness regarding kefir benefits among the masses are driving the adoption of protein-rich food which is anticipated to drive the growth of the kefir market. Kefir use in various applications in pharmaceuticals and dietary supplements are adding fuel to the growth of the kefir market. Owing to the medicinal properties of the kefir, it is gaining popularity across the globe. However, the lactose tolerance consumers and the high cost involved in the production is hampering the growth of the kefir market.
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Market Scope: Kefir Market
Kefir market is segmented based on the type, composition, and distribution channel
Based on the type, the market is segmented into the following:
• Organic Kefir
• Low Fat Kefir
• Greek Style Kefir
• Frozen Kefir
• Others
Based on the composition, the market is segmented into the following:
• Coconut Kefir
• Milk Kefir
• Water Kefir
Based on the distribution channel, the market is segmented into the following:
• Hypermarket/Supermarket
• Grocery Store
• Convenience Stores
• Others
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Regional Analysis: Kefir Market
Geographically, global kefir market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Europe holds the largest share in the global kefir market. The growing awareness among the people regarding its medicinal properties which help to balance the digestive system and irritable bowel symptoms is adding fuel for the growth of the kefir market. North America trails Europe. The United States comprises the largest share in the North America region. Asia Pacific is expected to grow at significant rate over the forecasted period owing to its expanding food market. China contributes the largest share in the Asia Pacific region.
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Competition Assessment: Kefir Market
Some of the players in the global kefir market include:
• Valio Eesti AS (Europe)
• Litehouse Foods (U.S)
• Best of Farms LLC Lifeway Foods, Inc. (U.S)
• Danone SA (France)
• Nourish Kefir (UK)
• Babushka Kefir (Australia)
• Happy Kombucha (UK)
Notable Market Developments: Kefir Market
In October 2016, Lifeway Foods has launched Kefir in Ireland
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