Egypt private sector increases spending on digital marketing due to COVID-19

Experts anticipate a surge in digital marketing in Egypt in the coming period, as companies were forced to undergo a shift in their marketing techniques due to the coronavirus (COVID-19) pandemic.

It is projected that digital marketing will be the lifeline to stave off global economic on the back of the pandemic.

Ahmed Obaid, Chairperson of RMC Consulting and Marketing Company, said the global health crisis has reshaped the world and life as we knew it.

Obaid added that the crisis has strongly impacted all aspects of life, from the details and activities of daily life to consumer behaviours around the world. He believes that marketing is the best tool to help sectors suffering due to the current crisis.

"Over the past years, marketing tools have witnessed an evolution thanks to the Internet, and the idea of marketing has gone beyond just a product that is sold to the consumer, but which is now a comprehensive view of events and a full knowledge of the market to achieve big goals," he said.

He added that digital marketing tools have seen a growth in use during the recent past, and this growth is expected to continue in the foreseeable future. This is especially so with the changing pattern of Internet use for many users.

Obaid said that countries should develop a strategic marketing plan in all areas of tourism, real estate, and industry. This is an essential part of the national plan to ensure economic acceleration, and to achieve increasing growth rates in a way that guarantees more investments and projects in the long term.