"Touba": Madinet Masr's Innovative Platform for Flexible Real Estate Ownership and Investment

Madinet Masr (stock code MASR.CA), one of Egypt’s leading urban community developers, unveiled its latest innovative concept, Touba, a transformative solution set to redefine and facilitate the process of owning and investing in real estate. Touba introduces a flexible payment plan spanning up to a decade, tailored to cater to various customer segments.  The concept will be implemented for the first time in Elan at Sarai, New Cairo. Aligning with the current era of digital transformation, Touba is the first digital platform that establishes owning a property through a digital application. 

 

Touba, Madinet Masr Innovation Labs latest innovations is considered the first of its kind platform in the region that provides flexible payment terms to customers willing to own a unit according to their needs with no required bank cheques. "Touba," an Arabic term for a "brick," introduces a revolutionary measurement unit that redefines property ownership. Each property consists of a specific number of Touba(s), the measuring unit of real estate ownership.