ATF25 Egypt’s Return to Sharm El Sheikh

Africa’s tourism sector is poised for a significant boost as ATF25 Egypt, the continent’s premier tourism fair, returns to Sharm El Sheikh on May 22-23, 2025. The event, hosted at the Rixos Radamis Sharm El Sheikh Hotel, aims to showcase Africa’s vast travel potential and foster international tourism partnerships.

Significance of ATF25 Egypt

The fair serves as a gateway for African tourism to integrate into the global travel market. With participation expected from over 70 countries, the event will bring together industry professionals, travel agencies, tour operators, and hospitality brands looking to expand their reach in African destinations. The previous Africa Tourism Fair, held in Sharm El Sheikh, saw impressive participation, with 2,000 international travel agencies from 67 countries and over 3,000 attendees. The 2025 edition is anticipated to be even larger, with an expected 5,000+ industry visitors and over 100 tourism brands joining forces to shape the future of African tourism.

The two-day event will feature over 10,000 B2B meetings, fostering new business collaborations. ATF25 Egypt will also highlight Africa’s cultural heritage, sustainable tourism strategies, and investment opportunities, positioning Egypt as a key hub for African tourism development. By uniting tour operators, hotel brands, tourism authorities, and policymakers, the event aims to drive economic growth and innovation across Africa’s travel industry. As one of Africa’s most anticipated tourism events, it is set to play a pivotal role in shaping new partnerships and unlocking fresh opportunities for the continent’s tourism sector.

Impact on the Travel Industry

The tourism sector’s expansion has a broader impact on the global travel industry. By showcasing Africa’s diverse travel offerings, the event will likely attract more international travelers to African destinations. This influx of tourists will benefit various sectors, including hospitality, transportation, and local businesses, generating more revenue and creating job opportunities.

• Economic Growth: Increased tourism revenue will lead to significant economic benefits for the hospitality and transportation sectors.


• Job Creation: The influx of tourists will create more employment opportunities in local businesses.

Highlighting Africa’s Cultural Heritage

ATF25 Egypt will place a strong emphasis on Africa’s rich cultural heritage. This focus on culture and heritage will attract travelers seeking authentic and immersive experiences. The event will promote sustainable tourism strategies, encouraging visitors to contribute positively to the communities they visit. By highlighting investment opportunities in the tourism sector, the fair aims to attract investors interested in supporting sustainable tourism development.