Attract influencers and good content

Despite global uncertainties, commerce advertising is showing strong growth momentum according to the latest report, "State of Commerce Advertising," reports Frank Puscher in Meedia. More and more companies are planning to increase their investments in this area in 2025. The majority of respondents are particularly optimistic and expect positive developments in the coming year. The use of artificial intelligence (AI) plays a central role in this. Technologies such as SearchGPT are increasingly influencing search behavior and leading to a change in traffic on websites. Around 30% of companies expect AI to influence at least 20% of their website traffic, which requires a re-orientation of SEO strategies. The importance of personalized search results is also growing.