Here are 6 marketing trends for 2025

As 2025 approaches, marketing trends are evolving rapidly, bringing new challenges and opportunities for businesses in Egypt. From the rise of artificial intelligence (AI) to the increasing importance of data privacy, the global shifts in marketing strategies resonate strongly within the local market. Drawing from European experts' opinions, here are the key insights to help Egyptian businesses navigate the future of marketing.

With data privacy becoming a critical issue, Egyptian businesses need to rethink their strategies for managing personal and sensitive customer data. In line with global trends, consumers are becoming more aware of how their data is used. To thrive in this environment, businesses must prioritize transparency and forge strategic partnerships that provide alternatives to dominant platforms. Such partnerships can ensure control over first-party data, a growing necessity in the digital marketing world.

AI is transforming how companies analyze, segment, and personalize customer interactions. Egyptian businesses should focus on leveraging AI tools to replace traditional cookie-based targeting with more secure and effective solutions. Technologies like biometric logins and alternative online identifiers are gaining traction, offering businesses opportunities to enhance user experiences while maintaining data protection.

For marketers in Egypt, 2025 will continue to emphasize the importance of first-party data. Retail media platforms, which capitalize on such data, offer a blueprint for precise and transparent campaigns. Meanwhile, environmental, social, and governance (ESG) considerations are becoming integral to brand strategy. Companies with strong ESG profiles will not only comply with regulations but also enhance their brand image, resonating with increasingly conscious consumers.

The concept of data clean rooms is emerging as a crucial element in ensuring secure collaboration between businesses without compromising customer data. For Egyptian companies, adopting interoperable solutions that operate independently of specific platforms or identifiers will be vital. This approach can foster a secure, privacy-focused advertising ecosystem, where data protection becomes a driver of growth rather than a barrier.

As digital audiences become more fragmented, businesses in Egypt need to adopt a multi-screen approach, connecting with consumers across platforms such as Connected TV (CTV), online videos, and mobile displays. AI-powered contextual analytics enable deeper insights into customer interests, helping marketers craft tailored, multidimensional campaigns that resonate with their audience.

With third-party cookies phasing out, Egyptian businesses must prioritize privacy-first strategies. Contextual advertising, combined with first-party data and privacy-safe IDs, will enable effective targeting while building trust with consumers. By adopting these approaches, businesses can stay ahead in a privacy-conscious era.

The marketing trends of 2025 offer Egyptian businesses a roadmap to innovate and adapt. By embracing AI-driven solutions, prioritizing data privacy, and aligning with global standards like ESG, companies can build trust, improve efficiency, and position themselves for success in a competitive landscape. As the global marketing conversation evolves, Egypt has the opportunity to lead with strategies that balance technological advancement with ethical responsibility.

A version of this article was published in Marketing Boerse.