Papers on Egypt's business
Discover new inspiration and ideas to make your business more successful. Read papers from reknown experts on Egypt's business.
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The secret of Indian economic growth
Egypt and India have much in common. Indian economic and financial policies are in many ways also interesting to observe for Egypt.
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The textile industry of Egypt
12 % of Egypt's export earnings come from the textile industry. Egypt hosts the largest and most productive textile clusters in Africa.
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What Egypt can learn from India
For Egypt, with its vibrant economy and creative potential, there are many opportunities to develop new products for African markets.
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Biontech must fight
Biontech delivered a vaccine against Corona at a record pace. In the meantime, demand for Comirnaty, still the world's top-selling drug, is flagging.
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Elon Musk: The dangerous entrepreneur
Elon Musk is as powerful as ever - and acts as erratically as ever. Until now, the Musk factor has been Tesla's greatest strength.
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Nine goals of digital marketing
Digital marketing enables companies to achieve goals more easily and with less effort than with traditional media.
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Growth marketing is the key to online success
Growth marketing combines various forms of marketing to generate new customers as efficiently and quickly as possible with the help of data.
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Steps to a digital marketing strategy
Digital marketing helps to develop new target groups and turn prospects into customers. Campaigns are targeted, personalised and interactive.
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5 good reasons for more digital marketing
Digital marketing is the most powerful discipline in marketing today because companies can reach more potential customers with less effort.
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How Augmented Reality is changing marketing
Numerous examples that show what is possible and works on websites. Augmented Reality works completely without additional software.
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NSK reduces machine tool quadrant glitches
In sectors such as mould and toolmaking, manufacturers demand ever-higher levels of accuracy and surface finish.
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The secret of DOOH success
Digital Out-of-Home is the new star in the media sky. There are a number of reasons for this.
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Seven Trends in Online Marketing for 2021
New year, new developments: 2021 will see many changes in online marketing - from search engines to social media to browsers.
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AI is there for the customer
Thanks to AI, productivity will increase even more dramatically because it can process a large number of customer requests faster than humans.
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Why the Flywheel is displacing the traditional marketing funnel?
Sooner or later, almost every marketer gets to know it. The marketing funnel maps the Buyer's Journey in countless textbooks and presentations.
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Are Adblockers the end of digital marketing?
The advertising industry must look for alternative business models. How new business models are leading advertising out of the crisis.
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Facebook Ads: 9 Compelling Reasons to Start Using them
For those who used organic digital marketing, spending money online can be intimidating. Still, it's worth it!
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Marketing Automation Checklist
Automation makes marketing more efficient. More new leads can be acquired. Revenue from existing customers can be increased.
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Rethinking Egypt Economy
How was Egypt's economy performing and how that changed after COVID-19 hit? What are the options moving forward? MEI paper has an answer to all these.
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3 ways to personalize your e-commerce business
Payfort suggests that personalization of just adding the user's name to an email is no longer helpful, a more tailored experience means more sales.