Egypt: Consumer trends in lockdown

The past two months have seen major life changes on the back of the coronavirus pandemic, and lockdowns and social-distancing measures have impacted consumer behaviour globally, with Egypt being no exception.  

In an attempt to shed light on how the virus impacted daily lives in March and April, research was recently released by Kijamii, a Cairo-based agency specialising in social-media marketing. Using Internet search data, Kijamii helped to quantify trends that showed that during the lockdown people had moved around differently.

It showed that mobility trends for places like restaurants, cafés, shopping centres, theme parks, museums, libraries and cinemas were critically down. Movement to grocery markets, food warehouses, farmers markets, drug stores and pharmacies were also down, albeit to a lesser extent, except for mid-March when movement was increased to pile up on essentials.