Latest news
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How to amplify outdoor advertising with social media
Combining outdoor advertising with social media is a powerful strategy for Egyptian marketers to boost engagement and track campaign success.
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Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
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Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
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The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
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Egypt's green hydrogen ambitions
Egypt is advancing its green hydrogen strategy through a collaborative project with Euroclear and Deme Hyport Energy, an initiative valued at €24 bln.
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5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
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How will Google's shift to EGP impact Egypt’s digital creators?
This change reflects broader global trends in Google’s strategy, aiming to localize payments in emerging markets and support local economies.
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10 key facts about Egypt's vision 2030
These facts highlight how Egypt 2030 is shaping the nation’s future, with a strong focus on sustainability, social welfare, and economic reform.
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Egypt engineering exports: Breaking barriers, setting records
Egypt is recognized for sectors like agriculture, textiles, and natural resources, but the engineering sector’s growth indicates a critical shift.
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Next level email marketing tips for Egyptian businesses
In this article, we share five reasons why investing in interactive emails can give your business an edge.
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9 facts about Egypt's mega desalination project
Egypt is embarking on an ambitious mega desalination project aimed at securing water resources for the future. Here are nine key facts about it.
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41 key facts about B2B email marketing
For Egyptian marketers looking to optimize their strategies, B2B email marketing continues to be a dominant force in the digital landscape.
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Egypt's mega-factory signals a new era for textiles
The local textile industry, once a flourishing pillar of the economy, has faced a significant decline over the past decades.
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The rapid transformation of Egypt’s automotive industry
The automotive industry is transforming rapidly, here's a look at the latest developments, key players, and future plans in Egypt's automotive sector.
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How Egypt’s wind projects are reshaping its future
As the global shift toward sustainable energy intensifies, Egypt is positioning itself as a regional leader with bold initiatives in wind energy.
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Why Egypt is Africa's 3rd most attractive investment destination
Egypt has emerged as one of Africa's top investment destinations, ranking third in a recent report by Rand Merchant Bank (RMB).
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How boycotts are boosting local brands in Egypt
Recent boycott campaigns in Egypt, driven by solidarity with Gaza, have had a significant impact on global brands.
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Egypt's new rules for brokerage firms in carbon market explained
To ensure the market's integrity and efficiency, the Financial Regulatory Authority (FRA) has introduced stringent conditions for brokerage firms.
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Egypt and Norway: A green partnership for the future
Norwegian ambassador Hilde Klemetsdal announced that Norwegian companies are expanding their investments in Egypt.
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How can international brands leverage promo seasons in Egypt?
Christmas, Valentine's day, Mother's day and many others are prime opportunities for marketers to achieve their brand goals.