News
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5 new ways the government is supporting Egyptian exporters
From immediate cash payments to enhanced cooperation with the banking sector, the measures aim to provide financial support and stability to exporters
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6 things you need to know about Egypt's Ostwal deal
The announcement of India's Ostwal Group planning to build a $300 million fertilizer plant in Egypt has garnered significant attention.
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How boycotts are boosting local brands in Egypt
Recent boycott campaigns in Egypt, driven by solidarity with Gaza, have had a significant impact on global brands.
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5 ways AI is getting better
Three companies have presented new large language models this week. And Google's DeepMind has just won the silver medal at the Maths Olympiad IMO.
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Revitalizing Egypt's cotton industry
Recent discussions between key government officials have underscored the urgency and strategic importance of this initiative.
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How is marketing changing in 2024?
Everything is in motion, but in marketing everything is moving even faster: customer behavior is changing and advertisers should react.
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7 facts about Egypt's new $1B tourism initiative
Egypt has recently unveiled a $1 billion initiative to enhance its tourism sector by expanding hotel capacity.
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New fuel prices in Egypt: How will it impact you?
Egypt's petroleum sector is undergoing significant changes, marked by recent decisions to raise fuel prices and efforts to increase production.
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Egypt's new rules for brokerage firms in carbon market explained
To ensure the market's integrity and efficiency, the Financial Regulatory Authority (FRA) has introduced stringent conditions for brokerage firms.
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Egypt's industrial sector: The road till 2030
Egypt is embarking on an ambitious plan to transform its industrial sector, increasing its GDP contribution to 20% by 2030.
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7 Facts about Egypt's new mining portal
Egypt is planning to digitize part of its mining industry with the launch of a new digital platform, "Egypt’s Mining Portal," by the end of 2024.
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How can you get customers to trust your emails?
Building trust through email marketing is essential for developing long-term customer relationships. Here are some key practices for creating trust.
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Egypt and Norway: A green partnership for the future
Norwegian ambassador Hilde Klemetsdal announced that Norwegian companies are expanding their investments in Egypt.
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Can Egypt end the power cut crisis? Promises and plans
Egypt has been grappling with significant power outages, a situation that has exasperated citizens and demanded urgent attention from the government.
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How can international brands leverage promo seasons in Egypt?
Christmas, Valentine's day, Mother's day and many others are prime opportunities for marketers to achieve their brand goals.
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Egypt's outsourcing sector: A golden opportunity
Egypt's outsourcing sector is on a robust growth trajectory, driven by strategic government initiatives, significant foreign investments, and talent.
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10 Key developments in Egypt's agriculture sector
Discover the latest developments in Egypt's agriculture sector, including significant export growth and climate change adaptation strategies.
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New directions for Egypt's economic ministries
3 ministers hold economic-related portfolios and they share their vision for the command.
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Can museums be used for for marketing and advertising?
Museums are often seen as guardians of history and culture, but they also serve as dynamic platforms for marketing and advertising.
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7 facts about the women entrepreneurs finance initiative
The Women Entrepreneurs Finance Initiative (We-Fi) represents a significant milestone in Egypt’s journey toward economic empowerment for women.