News
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5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
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10 facts about Egypt's new tax incentives
Finance minister Ahmed Kouchouk, recently announced a series of tax incentives aimed at boosting the economy and fostering a healthier tax environment
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Intelligent cities exhibition & conference kicks off 30 October in Cairo
ICEC is the ideal platform for global industry leaders to deliver sustainable intelligent cities for the future generations.
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What is Egypt’s new entrepreneurship ministerial committee?
The Entrepreneurship Committee represents a significant step toward realizing Egypt’s potential as a dynamic and inclusive environment for startups.
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How 5G technology will transform Egypt: beyond faster internet
While the buzz around 5G often centers on faster internet speeds, the real impact of this technology will extend far beyond quick downloads.
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We are entering the new age of smart advertising
The competition for consumer awareness is growing more intense as traditional advertising formats lose their impact.
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What's driving Egypt's rise in employment?
Over the past few months, Egypt has seen a gradual rise in employment, particularly in its non-oil sectors.
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5 key facts about the Robeiki City expansion project
This project is set to create 3,000 jobs, diversify Egypt’s manufacturing capabilities, and increase the country’s export potential.
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How will Google's shift to EGP impact Egypt’s digital creators?
This change reflects broader global trends in Google’s strategy, aiming to localize payments in emerging markets and support local economies.
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Why is Egypt delaying international bonds?
Financial experts and policymakers have urged caution, advocating for a delay until there is more clarity on global interest rate trends.
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10 key facts about Egypt's vision 2030
These facts highlight how Egypt 2030 is shaping the nation’s future, with a strong focus on sustainability, social welfare, and economic reform.
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Why personalization is booming in advertising
As businesses strive to stand out in a competitive market, tailored marketing approaches can offer several advantages—but also come with challenges.
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Egypt engineering exports: Breaking barriers, setting records
Egypt is recognized for sectors like agriculture, textiles, and natural resources, but the engineering sector’s growth indicates a critical shift.
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Next level email marketing tips for Egyptian businesses
In this article, we share five reasons why investing in interactive emails can give your business an edge.
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5 facts about Saudi Arabia’s $5 Bln investment in Egypt
Saudi Arabia’s recent announcement of a $5 billion investment in Egypt marks a significant milestone in the economic partnership.
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How to cope with Egypt’s rising prices
Understanding why prices are rising and how to adapt can help you better navigate these challenging times.
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Is Egypt’s El-Nasr Automotive making a comback?
With the rise of electric vehicles worldwide, the question arises: Could El-Nasr be poised to play a key role in Egypt's green future?
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Are influencers good brand ambassadors?
The recommendations are perceived as more authentic and credible than traditional advertising. But not everything works.
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In the spotlight: Paymob a success story in Egypt's booming fintech scene
One of Paymob's most notable achievements is reaching profitability in its home market of Egypt for the first time in the second quarter of 2024.
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9 facts about Egypt's mega desalination project
Egypt is embarking on an ambitious mega desalination project aimed at securing water resources for the future. Here are nine key facts about it.
