Marketing News
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Egyptian marketers, you need to be using WhatsApp newsletters
WhatsApp has evolved from a personal messaging app into a vital tool for businesses worldwide, including Egypt.
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Instagram trends 2025 – what you need to know
Instagram will continue to be an integral part of social media marketing in 2025 - but the entire social media cosmos could soon change.
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Samsung is the most popular brand globally
Samsung leads the global brand rankings for 2025. PayPal dominates in Germany. Vodafone is one of the strongest climbers of the year.
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DeepSeek: A game changer for Egyptian digital marketers
With its affordability and efficiency, Deepseek presents an opportunity for marketers to optimize their campaigns, and generate content faster.
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Top 5 B2B marketing strategies for Egyptian marketers in 2025
Drawing insights from global trends and industry expertise, here are the top five recommendations tailored for Egyptian marketers.
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Omnichannel marketing: a game-changer for Egyptian tourism
Understanding and implementing omnichannel marketing can be the key to driving customer loyalty and long-term success in the travel sector.
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How to adapt your website for AI-driven search?
As an Egyptian marketer, it’s essential to ensure your website is tailored to meet these new demands. Here’s how to make your content AI-friendly.
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Here are 6 marketing trends for 2025
From the rise of artificial intelligence to the increasing importance of data privacy, global shifts in marketing strategies resonate in Egypt.
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How to use AI to monitor competitors' email marketing?
Analyzing competitors’ email strategies provides valuable insights and helps fine-tune your approach to stand out.
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Egypt Economic Summit launches its 4th edition in January 2025
This year’s summit will focus on forward-thinking discussions aimed at addressing Egypt’s most pressing economic challenges.
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How to use LinkedIn for B2B social selling
If LinkedIn isn’t already part of your sales strategy, you could be missing out on significant opportunities.
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How VR, AR, and AI can transform marketing for Egyptian businesses
Here’s how these technologies are shaping the future of marketing and why now is the time to embrace them.
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11 holiday and Christmas email ideas for Egyptian marketers
The festive season provides a powerful backdrop for marketing, especially in tourism, hospitality, retail, and services.
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Film Commission Signs Protocol to Boost Egypt as Filming Destination
The Film Commission has signed an agreement with the Location Managers Guild International to promote Egypt landscapes as prime filming location.
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Black Friday shows a shift in consumer habits in Egypt
The balance between traditional stores and online solutions remains central to understanding this transformation.
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How to amplify outdoor advertising with social media
Combining outdoor advertising with social media is a powerful strategy for Egyptian marketers to boost engagement and track campaign success.
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Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
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Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
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The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
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Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.