Marketing News
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How to use AI to monitor competitors' email marketing?
Analyzing competitors’ email strategies provides valuable insights and helps fine-tune your approach to stand out.
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Egypt Economic Summit launches its 4th edition in January 2025
This year’s summit will focus on forward-thinking discussions aimed at addressing Egypt’s most pressing economic challenges.
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How to use LinkedIn for B2B social selling
If LinkedIn isn’t already part of your sales strategy, you could be missing out on significant opportunities.
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How VR, AR, and AI can transform marketing for Egyptian businesses
Here’s how these technologies are shaping the future of marketing and why now is the time to embrace them.
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11 holiday and Christmas email ideas for Egyptian marketers
The festive season provides a powerful backdrop for marketing, especially in tourism, hospitality, retail, and services.
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Film Commission Signs Protocol to Boost Egypt as Filming Destination
The Film Commission has signed an agreement with the Location Managers Guild International to promote Egypt landscapes as prime filming location.
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Black Friday shows a shift in consumer habits in Egypt
The balance between traditional stores and online solutions remains central to understanding this transformation.
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How to amplify outdoor advertising with social media
Combining outdoor advertising with social media is a powerful strategy for Egyptian marketers to boost engagement and track campaign success.
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Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
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Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
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The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
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Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.
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5 smart strategies to finding market gaps and boost sales
By incorporating these strategies and using data to drive decisions, Egyptian marketers can identify market gaps, make smarter investments, and sales.
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We are entering the new age of smart advertising
The competition for consumer awareness is growing more intense as traditional advertising formats lose their impact.
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How will Google's shift to EGP impact Egypt’s digital creators?
This change reflects broader global trends in Google’s strategy, aiming to localize payments in emerging markets and support local economies.
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Next level email marketing tips for Egyptian businesses
In this article, we share five reasons why investing in interactive emails can give your business an edge.
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Are influencers good brand ambassadors?
The recommendations are perceived as more authentic and credible than traditional advertising. But not everything works.
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41 key facts about B2B email marketing
For Egyptian marketers looking to optimize their strategies, B2B email marketing continues to be a dominant force in the digital landscape.
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Are you using outdoor advertising? Think again
Two opposing trends: on the one hand, digital out-of-home is booming, while on the other, more and more cities are resisting outdoor advertising.
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Gov’t facilitates permits to film int’l work in Egypt
Egypt is rich in many diverse and unique cultural and artistic locations and legacies, but few international cinematic works have been shot in it.